Monday, February 01, 2010

Tara Hunt on Understanding Social Networking, Authenticity, and Trust

Date: Tuesday, February 2nd, 2010
Time: 5pm Pacific / 8pm Eastern / 1am GMT (next day) (international times here)
Duration: 1 hour
Location: In Elluminate. Log in at http://tr.im/futureofed. The Elluminate room will be open up to 30 minutes before the event if you want to come in early. To make sure that your computer is configured for Elluminate, please visit http://www.elluminate.com/support. Recordings of the session will be posted within a day of the event at the event page (here).

Join me for a live and interactive interview with Tara Hunt on Tuesday, February 2nd.

Tara Hunt's new book, The Whuffie Factor: Using the Power of Social Networks to Build Your Business, is an amazing tour and tutorial on the world of social capital, authenticity, and trust. It's probably been the most thought-provoking book for me since I read Clay Shirkey's Here Comes Everybody. While primarily written with a business audience in mind, the ideas here will be of huge significance to anyone operating in this new world of social media.

Tara 'missrogue' Hunt, named as one of the most influential women in technology by Fast Company Magazine, has spent the past fifteen years living her life online. From the first wave of online marketing as it emerged in the late 90’s while in Canada all the way to being a pioneer of new marketing in Silicon Valley in 2005, leading the wave into Web 2.0: the participatory web.

Tara understands how the participatory web is changing all of our relationships: B2C, B2B and C2C. She doesn’t believe in pushing messages or creating strong brands, only in the power of building relationships. After spending 4 years in San Francisco, she moved to Montreal to write her next book (working title ‘Happiness as Your Business Model’) in August 2009.

Tara blogs at HorsePigCow, is on Twitter under her superhero name MissRogue, posts a great deal of self-portraits on Flickr, can be located like Carmen Sandiego on Dopplr, is trying to shake her addiction to Facebook, publishes her resume with microformats and is pretty much as open as one can be anywhere online.

The Whuffie Factor: Using the Power of Social Networks to Build Your Business
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