Thursday, January 24, 2019

Two New Library 2.0 Webinars: Library Advocacy + Marketing | Coaching Skills for Managers + Supervisors | ALSO: Active Shooter Response Recording

We have two new Library 2.0 Webinars coming up in February.

First is the return of Dr. Steve Albrecht with "Coaching Skills for Library Managers and Supervisors: Getting Better Performance and Behavior From Your Employees One Meeting at a Time" on February 11th.

Then, being announced today, is "Library Advocacy: Everyday Marketing Tools and Techniques" with Dr. Sue Alman on  February 21st.


More details on both are below. Registering for one of the Library 2.0 Webinars gives you access to the live Webinar, as well as any-time access to the recording afterward. To submit a purchase order, or with any registration difficulties, questions, or interest in group rates, contact steve@learningrevolution.com.

The recording of Dr. Albrecht's "Responding to an Active Shooter in the Library: Protecting Patrons and Staff From a Rare But Catastrophic Event" is still available here. ("The active shooter training was fantastic!" said a participant who then bought a site license for all her staff.)



"LIBRARY ADVOCACY: EVERYDAY MARKETING TOOLS AND TECHNIQUES"

A 75-minute webinar (live and recorded) in a special Library 2.0 series with Dr. Sue Alman, being held on Thursday, February 21st, 2019, at 4:00 pm Eastern Standard Time. You do not need to attend the live session to purchase this webinar, but doing so allows you to participate in the Q+A.

OVERVIEW: Library marketing can be effective without the expense of hiring a marketing and PR firm. Promoting the library can be a fun and productive task for all employees and library users IF time is spent on developing a communication plan and providing content for print materials, social media, and word-of-mouth interactions.

In this Webinar, you will learn some ways to advocate your library's resources and services for your constituencies of users, non-users, and administrators/funders. This speed-marketing session will provide an overview of the need to have a communications plan for sending your messages to the intended audiences through a variety of mediums, and WOM (Word-of-Mouth) marketing, social media, and print formats will be discussed. At the end of the session, participants will have ideas about ways to create a library buzz online, f2f, and inside/outside the library.

DR. SUE ALMAN has taught graduate courses, webinars, and workshops in marketing and public relations for libraries for nearly 20 years, and her students have created award-winning marketing and PR projects.  Dr. Alman’s book, Marketing for Libraries, is in its second edition.

Sue earned her PhD from the University of Pittsburgh and has held positions in a variety of library types. Prior to her appointment as a full-time faculty member at the San Jose State University iSchool in 2012, Sue coordinated the Library Associates Program (University of Michigan) and the LIS online program (University of Pittsburgh.)  As an online educator she developed and offered a MOOC for the SJSU iSchool, and she coordinated two Library 2.0 online conferences, The Emerging Future (2015) and Blockchain (2018).




"COACHING SKILLS FOR LIBRARY MANAGERS AND SUPERVISORS: GETTING BETTER PERFORMANCE AND BEHAVIOR FROM YOUR EMPLOYEES ONE MEETING AT A TIME."

A 60-minute webinar (live and recorded) in a special Library 2.0 series with Dr. Steve Albrecht, being held on Monday, February 11th, 2019, at 4:00 pm Eastern Standard Time. You do not need to attend the live session to purchase this webinar, but doing so allows you to participate in the Q+A.

OVERVIEW: You can create a library workplace where focused, motivated, and self-directed employees want to come to work, do their work, interact effectively, and develop and grow. You can use coaching to get these results. Coaching is the use of a series of one or more formal and informal pre-disciplinary meetings, that focus on an employee's performance or behavior. The goals range from career development and promotion to correcting problematic behaviors, to improving performance in specific areas. It’s an employee-centered and time-focused process, using “homework” (projects given to the employees to complete at work), to move the process forward. and setting milestones.

Working together with employees who want or need to change, you can mutually create a realistic prescription for change using tools, shared experiences, guidance, career-path mentoring, and continuing support. When using coaching interventions, employees can be taught to build their skills, redirect unproductive behaviors, and become more self-reliant. This webinar will focus more on coaching tools rather than coaching theories, and will help you solve a complex organizational problem: how to get the very best from your employees, at every level.

As a subject, coaching is often picked up “on the job,” as opposed to more formal training programs or workshops. Coaching skills are not always well-developed, even in senior managers or supervisors, and especially with new ones, who may be good a the technical parts of their jobs but not as much on the “people” side. Some managers and supervisors often feel uncomfortable confronting poor performance or bad behavior, so they let these problems escalate until they become an HR issue or a discipline meeting. This session helps them to have these conversations, using a structured process. We’ll discuss how to overcome excuses, denial, objections, and rationalizations with employees.

DR. STEVE ALBRECHT has taught his half and full-day workshops for thousands of library managers, supervisors, and employees around the country. He is best known for his ALA 2015 book, Library Security, and his programs on library safety and security.

Steve holds a coaching certificate from the Fielding Graduate Institute, as well as a doctoral degree in Business Administration, an M.A. in Security Management, a B.S. in Psychology, and a B.A. in English. He is board certified in HR, security management, employee coaching, and threat assessment.

He has written 21 books on business, security, and law enforcement subjects.




ALSO, RECORDINGS AVAILABLE - "RESPONDING TO AN ACTIVE SHOOTER IN THE LIBRARY: PROTECTING PATRONS AND STAFF FROM A RARE BUT CATASTROPHIC EVENT"

FOR MORE INFORMATION OR TO ORDER, CLICK HERE.

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